I DIDN’T CHOOSE to write this column. It’s the product of careful conditioning by the neuroscientists at the Coca-Cola company whose latest ad campaign for Sprite has done something to my prefrontal ...

In the past week, several publications from different government departments have been flagged for containing openly ...

Can you send subliminal messages with movies? Summer movie season is here, and the chances are good that you will spend some time in the theater watching at least one of the blockbusters. Along the ...

All of which made me think that the received wisdom about subliminal messaging was being tarred by too broad a scientific brush; some techniques had no hope of fitting in with facts about human ...