Isn’t it tragic that so many prominent leaders rely on their intuition for their decision-making process? Gut reactions are seen as something almost magical, acquired either by hard-earned experience ...

The internet has transformed many aspects of life over the last three decades. Individuals in the United States and across the globe now use computers or mobile devices to communicate with friends, ...

The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. Most organizations have invested heavily in using data to enhance ...

The ways in which humans can be triggered into making irrational decisions are many and varied. Investors make higher bids for stocks when the sun is shining. If you add paper packaging to a product ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

The Editors at Communications Psychology, Nature Communications, and Scientific Reports invite research that studies the role of habits in decision-making. How habits influence actions is a ...

Would it be correct to assume that the whole path of your decision-making process today is based on data? Of course. However, senior executives need to make much effort to draw reasonable conclusions ...

I recently gave a keynote address at Cornell University about how to better ensure the success of the decisions we make. I began by polling the audience of about ...