The Meta-owned messaging platform, WhatsApp, has commenced a per-message billing model for businesses, which started on July ...

Previously, businesses were charged ₹0.78 for an entire 24-hour conversation window. Under the new system, each message is individually priced at ₹0.78 ...

New Delhi: Meta has announced a pricing overhaul for WhatsApp Business, set to take effect from July 1, 2025. The platform ...

Businesses using WhatsApp to connect with customers may soon face higher monthly bills, as Meta is set to roll out a revised ...

Under the updated scheme, companies will be charged for each template message sent, categorized into marketing, utility, and authentication ...

Nikila Srinivasan, Vice-President for Business Messaging at Meta, stated that this adjustment aims to simplify the pricing framework, offering greater predictability and utility for businesses ...