In a hotel lobby, two QR Codes promote the same thing: a 10% discount on the breakfast buffet. One sits at eye level beside the elevator buttons, right where guests wait with their phones in hand. The ...

1WorldSync’s 2024 Consumer Product Content Benchmark report revealed that 64% of shoppers have scanned a QR code on a product while shopping in-store. With a quick click on a smartphone, these ...

First invented for use in industrial applications in Japan in the early 1990s, QR codes were being widely used by consumers when smartphones with QR readers became more prevalent in the 2000s. After ...