When you shop through retailer links on our site, we may earn affiliate commissions. 100% of the fees we collect are used to support our nonprofit mission. Learn more. Paint chips, small as they are, ...

A new super-white color of paint is so bright you might just need shades. Developed by scientists at Indiana’s Purdue University, the new whitest white acrylic paint reflects 95.5 percent of sunlight.

From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s palette. This color provides a natural way for light from the sun to reflect back from the Earth’s surface and ...

It’s common sense: When it’s hot outside, don’t put on a dark shirt—wear white instead. A team of researchers at Purdue University has put this common knowledge to work to figure out ways to cool ...

Just like a tennis player might don a white shirt instead of a black one on warm summer's day, researchers see great potential in dressing buildings in reflective white paints to keep them cool. A ...

Scientists have developed a light-reflecting “ultra-white” paint, which they say could negate the need for air conditioning and even reduce carbon emissions, if used on a mass scale. The paint, ...

Anyone who’s ever stood in front of a display of paint chips debating between white, off-white, cloud, and vanilla knows that choosing a white paint can be a daunting task. So when they find one that ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. On a hot summer day, the temperature of a dark roof or sidewalk ...

WEST LAFAYETTE, Ind. — In an effort to curb global warming, Purdue University engineers have created the whitest paint yet. Coating buildings with this paint may one day cool them off enough to reduce ...

Don't miss out on the headlines from Gold Coast. Followed categories will be added to My News. Photographs posted on a Mudgeeeraba Community Connect Facebook page show the extent of the line marking ...

White paint is a common choice in homes, often used to brighten up a room. Given that many UK homes have small rooms and windows, white paint enables light from the window to bounce off its surface, ...