Podcast industry expert Ginni Saraswati-Cook, CEO of Ginni Media, argues that a disciplined, long-term strategy is more valuable for building a profitable podcast than chasing viral trends. In a media ...

“I get to see all of the analytics in real time,” she said, adding, "I have adjusted a lot on my podcast, whether it be content or what I'm doing, based off of those analytics." By Caitlin Huston ...

The marketing landscape has been constantly changing since the advent of the internet and social media. Gone are the days of just TV and radio ads and print ads in magazines. Today, businesses have a ...

Podcasting has become a sensation in the entertainment industry in recent years. The history of podcasting dates back to 2004, but gained momentum only in the last decade. This is largely due to the ...

The digital world is developing at a phenomenal pace. From AI tools at our fingertips, to advancements in energy, consumer technology, and connectivity: change is here. Harnessing these changes can ...

Building a genuine emotional connection is crucial for forming a meaningful bond with your audience and transforming them into your most loyal customers. In this episode, Katie Morton, editor-in-chief ...

Add Yahoo as a preferred source to see more of our stories on Google. California Gov. Gavin Newsom said the point of his new podcast is not to “go viral” or “own the conservatives” by winning any ...