Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Before Wikipedia's familiar puzzle globe logo, these concepts were under consideration, including a book centipede (the ...

The symbolism is not exactly ideal. Those on the lookout for errors on Wikipedia have flagged a few more--this time, however, they are not examples of vandalism at the user-created site but ...

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...

Moving Brands’s hypothetical mark tries to capture the dynamism of the most popular crowdsourced encyclopedia in the world and, at the same time, help users improve Wikipedia entries. “To become an ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

Wikipedia is easily one of the most visited sites in the world, and it doesn’t look like that’s going to change anytime soon. This morning, the Wikimedia Foundation announced a number of changes it ...

Rothman is managing editor at TIME. The "Wikipedia" logo is seen on a tablet screen on Dec. 4, 2012 in Paris The "Wikipedia" logo is seen on a tablet screen on Dec. 4, 2012 in ParisLionel ...