We are living in Peak Brand. A world where every item you buy is tied to some socioeconomic-political aspect of your identity. Do you eat Chick-fil-A or Popeye’s? Sip water out of a Stanley or a Swell ...

Editor's Note: We're writers, not mathematicians.To paraphrase a quote from Benjamin Franklin, the only certainties in life are death, taxes, and Wile E. Coyote failing miserably in his attempts to ...