Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

‘Monster High’ Launches Fortnite, Roblox Games as Mattel Unveils Big Plans for In-House Gaming Business (EXCLUSIVE)

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

Mattel Is Bringing Your Favorite Toys To The Roblox World

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.
Fast Company

How Roblox handles millions of players on viral games like ‘Grow a Garden’

While previous blockbuster games from Fortnite to World of Warcraft primarily run on servers managed by their own developers and publishers, Roblox is distinctive in that its games and experiences are ...