"I realized along the way that my voice was just as important," said Michelle David, a UX designer at Zynga. Shelby Brown Editor II Shelby Brown (she/her/hers) is an editor for CNET's services team.

Zynga and Warner Bros. Pictures are merging two entertainment worlds in an unlikely match. Zynga, a division of Take-Two Interactive, will insert Wonka characters into its Words With Friends 2 game.

It’s been a busy year for multimedia cross-promotional campaigns, with many high profile IP from outside the games industry realising the worth of appearing within it. From mobile games becoming ...