Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Another example of generative AI writing tools hitting the mainstream. The new plug-in can also edit the tone of text, letting users choose between styles like ‘provocative’ and ‘formal.’ Another ...

Large language models mean your note-taking app can understand what you’re trying to write — and just write it for you. Large language models mean your note-taking app can understand what you’re ...

Today’s Ask an SEO question comes from Sophia in Australia, who asks: “Is it better to run a blog that links back to your company website for SEO, or have articles already on your website that contain ...

A Microsoft developer used AI to help create a post about using AI last week, apparently for the first time on the company's Developer Blogs site. This might signal a new use of AI on the part of ...