There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

Email marketing technology has expanded significantly over the past few years. Between enhanced marketing automation and segmentation functionalities, there are plenty of ways to ramp up email ...

When was the last time you sent an email? Did you know that, according to Statista, roughly 306 billion emails were estimated to have been sent and received every single day in 2020? There are only ...

The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

ChatGPT, OpenAI’s AI-powered chatbot, has taken the world by storm. But ChatGPT isn’t always the most cooperative assistant. Getting it to output something specific requires careful fine-tuning of the ...

No one cares about your business, products or services. That sounds harsh, but it’s true. All people care about is how your product, service, or offer can help them, make their lives better or make ...

A blank email canvas can be an exciting project, but also potentially an intimidating place to start. Your resources to conceptualize, strategize, write, design and deliver your campaigns can greatly ...

Email marketing is a process rather than a one-time action for promoting your business, product or service offering. A vital component of marketing is consistency. Consistent email marketing is ...

Michael Shuffett didn’t waste any keystrokes when responding to a message about the automated email writer he’s building. He tapped out “Yes 45m” and clicked a button marked “Generate email.” His app, ...

Forbes contributors publish independent expert analyses and insights. I cover marketing, technology, cryptocurrency, and startups. Writing email copy is not an easy process but it is something you can ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! She speaks all around the world about content marketing, writing, and storytelling, and she writes a regular advice column on ...