Apple TV+ is rebranding itself, with the streaming service now being simply referred to as Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech giant said in a Monday ...

Apple has announced that Apple TV+ is no more. The company says that Apple TV+ is being renamed simply “Apple TV” with a “vibrant new identity.” The announcement was made alongside the reveal of the ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the ‌Apple TV‌+ page on its website to read just "‌Apple TV‌." Apple also shared a short YouTube video announcing the ...

Apple TV might not have the ‘+’ in its name anymore, but they keep plussing up their offering and adding even more content to make the service better value for money. That means an Apple TV ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...