It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

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Apple TV+ launched at a time when everyone was doing the ‘plus’ thing. It was a bit confusing, too. Apple TV+ lived inside the Apple TV app, which also houses content from other streamers. You could ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...

It’s just Apple TV now, no plus. Apple has rebranded its six-year-old streaming service Apple TV+ to Apple TV — which is the same name as its connected smart TV device product and app. The tech ...

Apple TV might not have the ‘+’ in its name anymore, but they keep plussing up their offering and adding even more content to make the service better value for money. That means an Apple TV ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Apple says it’s given the streaming service a ‘vibrant new identity.’ Apple says it’s given the streaming service a ‘vibrant new identity.’ is a news writer focused on creative industries, computing ...

Apple TV+ is rebranding itself, with the streaming service now being simply referred to as Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech giant said in a Monday ...