The cognitive dissonance between the name and the color made us all question ourselves—and remember the brand. The answer lies in the company’s long history. Founded in 1924 and named Yellow due to an ...

That's what the conspiracy theorists say anyway. They believe that the NFL is rigging games in order to achieve predetermined outcomes through means of calling penalties, or omission of penalties, and ...

Walmart has been a staple in our shopping routines ever since its inception back in 1962 – with the opening of the very first store in Arkansas. The brand's blue and yellow aesthetic we see today, ...

The Super Bowl LX logo features every color in the rainbow, but that doesn't mean there's no conspiracy around the colors.

Spoilers for Batman #130 out this week ahead. Batspoilers. DC lawyer Bernie Kashdan told Batman movie franchise producer Michael Uslan that the addition of the yellow circle behind Batman's chest logo ...

Microsoft is working on new icons for several of its applications. Earlier this year, the tech giant sent a survey to select users asking for feedback on new icon designs. "At Microsoft, we're always ...