Yellow Page (YP) advertising forms the heart of many HVAC contractors’ marketing efforts. That makes it especially important that YP ads carry their own weight. For some, that’s becoming an ...

Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it’s only a matter of time before many businesses will need to consider online ...

For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

"Yellow Pages" is a common term used to describe a business telephone directory. Local phone book publications typically have a business directory in the back, categorized by product type. Along with ...

Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

If you’re not advertising in your local Yellow Pages, you could be missing out on a critical source of leads. Free, if you’re purchasing a line ad. But the cost of display ads varies from city to city ...

Most of the time when discussions arise about yellow pages advertisers shifting from print to online, the talk is in generalities. But not all markets are the same. Certainly, some have shifted online ...