Yellow Page (YP) advertising forms the heart of many HVAC contractors’ marketing efforts. That makes it especially important that YP ads carry their own weight. For some, that’s becoming an ...

For a small-business owner, the sheer number of places to list a business and attempt to reach potential buyers can be overwhelming. Listing your business in a database like Yellow Pages, Yelp or ...

Most small businesses do not yet advertise on the internet. But with the undeniable growth in internet traffic, it’s only a matter of time before many businesses will need to consider online ...

Despite all the talk about a new economy and technology changing the world, there’s one old-fashioned marketing tool that’s still around Yellow Page advertising. Many businesspeople underestimate the ...

As AgentInsider™ (the auto and homeowners online insurance lead program - www.agentinsider.com) becomes a familiar part of an insurance agent’s marketing mix, the traditional avenues of advertising ...

line or display ads in the Yellow Pages section of your local phone book(s) Don’t think twice about this: You need to be in the Yellow Pages just to let people know you’re a legitimate business and to ...

PORTSMOUTH — Donald Benedict, president of Colonial Plumbing, knows a thing or two about Yellow Pages advertising. First, there is his full page, bold-plate copy promising, "My Plumber Will Smell Good ...

Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and ...

If you’re not advertising in your local Yellow Pages, you could be missing out on a critical source of leads. Free, if you’re purchasing a line ad. But the cost of display ads varies from city to city ...