New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. Google is introducing new advertising features on ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of ...

The Google-owned video platform still saw its ad haul rise by 13 percent compared to last year. By Alex Weprin Senior Editor Even with overall video advertising market struggling, YouTube is still ...

Alphabet CEO Sundar Pichai teased that YouTube was "already benefitting" from AI investments, as the company touts a $15B annual subscription business. By Alex Weprin Senior Editor In a blowout ...

Opinions expressed by Entrepreneur contributors are their own. As business owners and marketing professionals, you constantly look for cost-effective ways to promote your products or services. The ...

YouTube generated a cool $8.92 billion in advertising revenue for the third quarter of 2024 as the world’s biggest video-streaming platform continues to turn in double-digit growth on already big ...

YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn’t have to play by the rules? After more than a decade of fighting for legitimacy and the right to ...

YouTubers are finding that older content is being restricted and/or demonetized because of newly implemented content and advertising rules. Some video creators are protesting the changes and are even ...

(RTTNews) - YouTube, owned by Google, is under fire as concerns about children's online privacy escalate. A recent research report unveiled that YouTube's advertising practices targeted at children's ...