The flood of AI slop isn't letting up. And it's splashed into an online space where many seek solace and comfort, or simply a way of numbing the mind to the world in an attempt to accomplish anything ...

Podcast ads may be better heard than seen, a new study suggests, even as the popularity of video podcasting skyrockets. Host-read podcast ads on YouTube are up to 25% less effective at driving ...

New research suggests advertisers and agencies are shifting YouTube into their TV budgets and out of "online video" and ...

YouTube is a fantastic platform for businesses to reach out and connect with their target audience. With over 1.7 billion monthly visitors, it offers an incredible opportunity to build brand ...

YouTube offers various ad formats, such as skippable and non-skippable in-stream ads, bumper ads and overlay ads, which cater to different audience engagement strategies. The platform’s detailed ...

YouTube generated a cool $8.92 billion in advertising revenue for the third quarter of 2024 as the world’s biggest video-streaming platform continues to turn in double-digit growth on already big ...

The Google-owned video platform still saw its ad haul rise by 13 percent compared to last year. By Alex Weprin Senior Editor Even with overall video advertising market struggling, YouTube is still ...

YouTube’s advertising revenue has yet to reach a ceiling in its exponential growth. In Alphabet’s recent earnings call, the company claimed $8.9 billion in quarterly revenue from YouTube ads alone. At ...

An ad for YouTube TV's 24/7 "Zen" channel, which was created in 2024 after the pay-TV service's "Enjoy the Zen" interstitials developed a devoted following. YouTube TV In just eight years, and in a ...

YouTube has become one of the most influential digital platforms of the modern era, shaping how information is produced, ...