YouTube stars now have scale that rivals old media — and are poaching industry vets to build bigger. Hollywood's New Studio System Is Being Built By Creators Themselves ...

Creator management firms help creators ink brand deals, but they typically don’t also have production facilities to help creators launch projects, such as recurring shows made for YouTube or ...

YouTube Expands Creator Control Over Ad Partnerships . YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.

YouTube plans to change the way mid-roll ads appear in videos. Starting May 12, the company said it will automate ad placement to improve the viewer experience. The update could boost creator ...