From his 125,000-square-foot production campus in Burbank -- the largest creator-led studio in Los Angeles -- Dhar Mann has left a strong stamp on the scripted social video landscape. With a global ...

As creators become more entrepreneurial, advertisers look to up their spending next year on digital on the heels of Cannes ...

YouTube will use AI to generate ideas, titles, and even full videos. YouTube’s own tools can now help you write the perfect title, pick the perfect thumbnail, and make a video in seconds.

YouTube stars now have scale that rivals old media — and are poaching industry vets to build bigger. Hollywood's New Studio System Is Being Built By Creators Themselves ...

Creator management firms help creators ink brand deals, but they typically don’t also have production facilities to help creators launch projects, such as recurring shows made for YouTube or ...

YouTube Expands Creator Control Over Ad Partnerships . YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.

Tubi inked deals with six YouTube creators, including Dan & Riya, FunnyMike and Rhett & Link's Mythical, to distribute more than 500 episodes.