YouTube stars now have scale that rivals old media — and are poaching industry vets to build bigger. Hollywood's New Studio System Is Being Built By Creators Themselves ...

Creator management firms help creators ink brand deals, but they typically don’t also have production facilities to help creators launch projects, such as recurring shows made for YouTube or ...

YouTube Expands Creator Control Over Ad Partnerships . YouTube gives creators new control over ad partnerships, streamlining how brands and content makers collaborate.

Tubi is expanding its streaming buffet to include a helping of content licensed from YouTube creators. The Fox-owned free ad-supported streaming service launched Tubi for Creators, a new program that ...