When creating an SEO strategy for your business’s website, remember the value of reaching your local audience. In fact, local traffic is often the most valuable type of traffic for your website.

While most SEO articles debate minor ranking factors, Google is fundamentally rebuilding how local search works.

From tackling the COVID-19 pandemic to addressing climate change, the success of most policies depends on how they are implemented on the ground. This responsibility usually falls to local governments ...

Local SEO is a powerful tool to help your ideal audience find you faster and easier by bringing you to the top of their search results. This article serves as a six-step guide to help you get started ...

In every community, multiple businesses and business types vie for prominence within a limited geographic radius. As such, when it comes to online visibility and local SEO, competitor analysis isn’t ...

Effective local internet marketing can amplify your business’s success by driving foot traffic and attracting online customers from your community. Local SEO is essential for businesses to optimize ...

This post was sponsored by SOCi. The opinions expressed in this article are the sponsor’s own. As a marketer, you may feel like the ground is shifting under your feet with so many changes in the world ...

The leaders of Home Assistant declared 2023 the “Year of the Voice.” The goal was to let users of the DIY home automation platform “control Home Assistant in their own language.” It was a bold shot to ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...