Zumba has a vast global following, with an estimated 15 million participants in its dance workouts. Unlike other fitness companies, Zumba makes its money through instructor training and licensing.

Zumba isn't just about dancing anymore. The famous exercise brand has ventured into new territory with a new program called Strong by Zumba. Strong by Zumba is a high intensity interval class — think ...

FitXR will offer the first ever immersive Zumba® experience to expand accessible and inclusive fitness offerings. Together, the brands amplify the joys of working out on a wider scale and lower ...

Instructor Natalia Carpenter helps the Zumba class participants elevate their heart rates. Cheryl Polacheck, in the foreground, and Karen Gingrich were among the exercisers who showed up for the first ...

The biggest workout craze of 2012, according to our friends over at Google? The Latin-inspired dance craze known as Zumba, which has won over celebs like Jennifer Lopez and Giuliana Rancic and taken ...