More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...
Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...
You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 ...
The digital advertising ecosystem has reached a critical inflection point where reactive brand safety measures are no longer sufficient.
Explore how advocacy advertising influences public opinion on economic, political, and social issues, primarily through nonprofit and private organizations.
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Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...
Netflix announced during its Upfronts presentation on Wednesday that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it ...
Amazon's digital ad business is only behind Google's and Meta's — and it's already stolen budget from Meta. Amazon's $31 billion ad revenue is now a driver of retail sales and fuel for its other ...
The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. In this series I compare and contrast them. Both the industry as a ...