Clym reports that U.S. businesses must adapt to rising online advertising costs and evolving consent regulations to maintain ...

More than three years after the release of ChatGPT shook Google to its foundations, the AI advertising wars are finally breaking out. OpenAI opened hostilities at the end of last week by outlining its ...

You probably remember this moment. It was April 2018, the peak of the Cambridge Analytica scandal, and Mark Zuckerberg was testifying before an angry Congress. Republican senator Orrin Hatch, then 84 ...

Success also won’t live in a single TV spot but by building connected campaigns that extend beyond game night.

Global entertainment and media advertising is projected to top $1 trillion in 2026 and, by 2028, will double where it was in 2020. Growth will be fueled by an explosion in Internet advertising, which ...

A forthcoming empricial study published in the Journal of International Business Studies authored by David A. Griffith (Texas A&M University), Hannah S. Lee (Miami University) and Goksel Yalcinkaya ...

Disclosure: Longtime journalist Steven Brill is the founder or cofounder of a number of publications and companies, including NewsGuard, where he is the co-CEO and coeditor in chief. Among other ...

Television advertising may be considerably less effective than published studies suggest, according to Chicago Booth’s Bradley Shapiro and Günter J. Hitsch and Northwestern’s Anna E. Tuchman. Their ...

By Harshita Mary Varghese and Patrick Wingrove Jan 28 (Reuters) - Novo Nordisk spent nearly $500 million on U.S. advertising ...

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