It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Add Yahoo as a preferred source to see more of our stories on Google. What might Google AdWords have under the tree for good little advertisers this season? There’s no telling what new AdWords updates ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Are you wasting money on Adwords? What digital marketer hasn’t wondered that? Sure, you might see some positive ROI, but what about the waste? Are you getting the best results? Are you making the most ...

Google AdWords plays an important role in the success of businesses, and companies should optimize their AdWords campaign to the greatest possible extent. Yet this can be easier said than done. By ...

If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Over the past several months, Google has been rolling out new features exclusively in the new AdWords interface, or “experience.” On Tuesday, at SMX West in San Jose, AdWords Director of Product ...

Google will start deactivating AdWords accounts next week if they have not spent any money in the past 15 months. This will occur automatically in an attempt to “speed up” the AdWords experience. An ...

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

The new attribution model for AdWords was the talk of the town when it was first announced in 2016. But since then, it hasn’t received as much attention. Even so, I was surprised recently when a ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...