Bluetooth beacons are proven technology. So why isn’t anyone using them effectively? Sure, companies are using them. Google uses “beacons” — you’ll find a slew of examples of their use in retail and ...

Pretty soon a new technically known as beacons will be bringing advertising to a whole new level. So what does this mean for SEO? Learn more here. A game-changer is about to hit the social marketing ...

Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries. Beacons, the in-store devices that help retailers ...

Beacons, a new age of highly targeted ads that automatically send promotions, coupons, offers, and any other location-relevant information, allows consumers to opt-in while they’re at a physical site ...

2015 will be the year of the beacon, as companies of all sorts begin deploying these Bluetooth nodes that (at a mininum) tell a smartphone precisely where it is so that an app can act on the specific ...

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It's President's Day weekend, which for some of us means a blissful three-day respite from the rigors of work; a bonus day to help us manage the doldrums of winter. To mark the occasion, I decided to ...

Location-tracking devices known as beacons were deployed via campaign lawn signs by a Republican presidential candidate in 2016. Credit: Bastiaan Slabbers / NurPhoto via Getty Images Chances are ...