The pivot to crypto highlights the reality of Truth Social, one of President Trump’s highest-profile business interests: It doesn’t generate much revenue.

Trump Media & Technology Group, a Florida company that operates the Truth Social media platform, announced Tuesday it had filed paperwork with the Securities and Exchange Commission for approval to launch the “Crypto Blue Chip ETF” later this year.

Trump Media & Technology Group Corp. is plowing deeper into the cryptocurrencies space with a new filing for an exchange-traded fund that would hold a number of digital assets including Bitcoin, Ether,