There have been many discussions about click-through rate (CTR) and rankings. Some say CTR is a ranking factor, others insist it’s a part of machine learning and quality control. A third group claims ...

TL;DR: Despite popular belief, click-through rate is not a ranking factor. Even massive organic traffic won’t affect your website’s organic positions. Before going any further, let me briefly explain ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

The key to great ad copy is all about wording, right? Not entirely. No matter how strong your ad copy, there are strategies that you should consider incorporating if you want to increase your ...

In this installment of Ask The PPC, we’ll tackle the question: What can I do to improve my CTR? Click-through rate (CTR) is the amount of clicks achieved off of impressions secured. Improving CTR ...