The recent commercial from Gillette, titled “Toxic Masculinity” has sparked a great deal of discussion and controversy. Unlike many debates over the merits of particular ad messaging or brand ...
Gillette's new advert discouraging sexism has caused a storm around the world. And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its ...
Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...
Gillette has long propagated its role in a man's life as the great confidence-builder, telling us a clean shave means you look good, you can get what you want and, yes, the ladies will take notice.
For more than a century, Gillette has remained a dominant force in men’s grooming, surviving wars, recessions, technological ...
Gillette joins a list of brands that is getting longer: brands that are no longer “neutral” when it comes to important topics related to the lifestyle experience the brand enables. Dove, American ...
Gillette’s newest razor doesn’t come with an extra blade or better handle. Instead, the $200 razor heats up to give men the “pleasure of a hot towel shave.” But for Gillette, which is owned by ...
Add articles to your saved list and come back to them any time. When I first watched the new Gillette ad described as "breathtaking" and shared by many of my friends, its marketing department could ...
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