Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...
Lay’s today (Feb. 22) launched the latest iteration of its global “No Lay’s, No Game” brand platform as UEFA Champions League play heats up, per details shared with Marketing Dive. Central to the ...
Lay’s “enters a new era” with a brand and packaging refresh designed to reach snackers worldwide that spotlights quality, ingredient origin and agricultural partnerships. The refresh is driven by ...
What is your $1 million chip idea? That was the question posed by Lay's last year in their Do Us A Flavor contest that generated more than 700,000 submissions from fans across the country. The chip ...
This article may contain affiliate links that Yahoo and/or the publisher may receive a commission from if you buy a product or service through those links. Over the years Lay’s has launched dozens of ...
Find out why the Lay’s potato chips recall for undeclared milk became a Class I warning and what this means for consumers with allergies in the U.S. Lay’s potato chips, a pantry staple, are now the ...
PepsiCo’s Lay’s has become the latest in a series of household names that are redesigning their brand with a more modern edge. PepsiCo announced the “largest brand redesign in Lay’s nearly 100-year ...
Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...
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