A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign.

A separate post from the social media influencer Ian Miles Cheong, viewed over 90,000 times, reads, “The man in the fedora, who looks like he came out of a detective film noir from the 1940s is an actual French police detective who’s investigating the theft of the Crown Jewels at the Louvre. Pure aesthetic.”

The footage shows two suspects descending a basket lift on the side of the museum before fleeing on motorbikes.

P ARIS -- In what could be the first major break in the investigation of the $102 million jewel heist at the Louvre Museum, police have found traces of DNA on items the thieves left behind in their hasty getaway, French authorities told ABC News.

It was, in nearly every way, an ordinary photo distributed by The Associated Press to news media outlets. It showed three policemen leaning against a silver car parked in the courtyard of the Louvre Museum in Paris just hours after the brazen theft of a collection of French crown jewels on Sunday.

Four thieves broke into the Louvre on Sunday and made off with famous French jewels in broad daylight. The whole escapade took under five minutes, and the loot is estimated to have a combined value of roughly $102 million. So far, the thieves have not been caught, and the stolen pieces have not been recovered.