Ahead of the event, Salesforce co-founder and CEO Marc Benioff tossed his support behind President Trump in a New York Times interview. He said the president is doing a great job and that he would be open to the National Guard being sent to San Francisco to address ongoing crime.

Emily Shugerman of The San Francisco Standard spoke with HPR’s Maddie Bender about reports that Salesforce CEO and billionaire Marc Benioff has shifted his focus and money from California to Hawaiʻi.

In an interview on Thursday, Benioff, who now lives primarily in Hawaii and has been registered to vote there since 2021, said he was responding to a shortage of officers in the San Francisco Police Department that has forced him to hire additional officers from outside San Francisco to provide security at the last three Dreamforces.

After calling for President Trump to send the National Guard into San Francisco, Salesforce CEO Marc Benioff seems to now be taking a softer approach. However, his comments launched several responses from Elon Musk,

Salesforce CEO Marc Benioff believes artificial intelligence will not replace sales jobs. He plans to hire between 3,000 and 5,000 new salespeople. This comes as Salesforce adopts AI in other areas, leading to job cuts in customer support.

Salesforce CEO Marc Benioff now fully supports President Donald Trump and urged him to deploy National Guard troops to San Francisco due to crime concerns.

Salesforce CEO Marc Benioff clarified remarks that appeared to support deploying the National Guard to San Francisco, saying his focus is on safety and collaboration with local law enforcement.

My earlier comment came from an abundance of caution around the event, and I sincerely apologize for the concern it caused,” Benioff wrote on X.

David Spade wants to set the record straight after performing for pro-Trump billionaire Marc Benioff’s tech conference. Spade responded Sunday on his Fly on The Wall podcast to criticism over his set at an annual Salesforce conference hosted by Benioff,