NBC debuted their 'On the Bench' broadcast in the first NBA Peacock Monday between the Detroit Pistons and Cleveland ...

NBC Sports has four NBA games this week, featuring plenty of A-list stars from across the league. The line-up includes the ...

Week 2 of the still-young new NBA season comes with a distinct California flavor, when a pair of playoff teams from last ...

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

From Michael Jordan to Mike Tirico and Roundball Rock, NBC showed the impact it will have on NBA games this season.

NBC's broadcast of the NBA tip-off was up 87% in viewers compared to last year and marked the season opener's biggest ...

If the player says he can’t go in the first quarter, he doesn’t go,” former Dallas Mavericks doctor Tarek Souryal said. “You ...

Dedicated viewers will observe that TNT has been booted off entirely after 40 years of broadcasting the league. “Inside the ...

In this week's sports media column, Chad Finn dishes his thoughts on the first week of the NBA's new TV rights deals, ...

Maybe it was the nostalgia kicking in, but Tuesday felt bigger than usual for the NBA as it returned to NBC for the first ...

The Oklahoma City Thunder received their rings. The new-look Houston Rockets were in town. The NBA was back on NBC. Cue the ...

STAMFORD, Conn. — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the ...