AI can support, but humans must lead. Even the most data-driven campaign risks missing its mark without that natural human ...

Founder and CEO of JMG Public Relations, an award winning PR firm for innovators and their mission driven startup companies. A new year is upon us, and the excitement for growth and prosperity within ...

The value of PR extends beyond immediate numbers, emphasizing long-term brand reputation and loyalty, which ultimately contribute to sustained business success. PR is an invaluable tool that becomes ...

When a tech company can’t hire enough developers because Google and Amazon are snatching them all up, PR steps in to build an employer brand that positions them as the more interesting, innovative ...

In order for brands to succeed in today’s cutthroat and highly competitive digital environment, sharing the right message at the right place at the right time is paramount not just to survive but also ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious companies can leverage them at the right time—and in the right way. Public ...

The role of PR companies in preventing climate action has typically been overlooked, in large part because communications firms have sought to remain in keeping with the PR adage that "the best PR is ...

When companies, execs, and celebrities face crises, they call on PR experts to control the damage. CEOs keep these pros on speed dial to influence press coverage and keep their businesses humming.

Good PR is an important part of any SEO strategy. It can get you influential links, social proof that helps you convert, and more. Here are 11 ways you can go and get coverage. Most people know that ...

For the fourth year, Insider is recognizing the top PR reps for influencers and content creators. These publicists help bridge the gap between traditional media and the creator economy. They represent ...

Current economic uncertainty makes a strong comms-IR relationship more crucial than ever. At this recent Notified-hosted roundtable, industry leaders gathered to dissect the barriers, opportunities ...