Usage-based pricing (UBP) is on the rise — 61% of SaaS companies used this model in some form in 2022, VC firm OpenView found out. UBP consists of charging based on how the service or product is ...

Hit the bar during happy hour or your favorite restaurant for that early bird special and save money on drinks and food. Slash the cost of that Hawaiian or European vacation by booking a flight or a ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

This article was featured in the One Story to Read Today newsletter. Sign up for it here. On February 15, Ron Ruggless was sitting in his home office in Dallas, listening to a Wendy’s earnings ...

Weeks before New York was to charge motorists to enter Manhattan’s business district, Gov. Kathy Hochul postponed the program, citing economic concerns. By Grace Ashford Reporting from the State ...

The FTC is investigating ‘individualized’ pricing schemes to see if they use data to harm consumers. The FTC is investigating ‘individualized’ pricing schemes to see if they use data to harm consumers ...

New York City’s long-awaited, long-debated congestion pricing began on January 5, marking a new era for driving into Manhattan. Congestion pricing could generate revenue many cities are desperate for, ...

Consumers love a good deal. But what they don't like is when a price is different for each consumer, a concept known as surge, variable, or dynamic pricing. According to a new NerdWallet study, which ...

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