Rediffusion’s Red Lab has released its much-anticipated annual pop culture report, “Vibes: The Ultimate Gen-Z Rundown 2024,” ...

Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

Before this, he was the Digital Marketing Lead for the company’s South Asia Pacific, Middle East, and North Africa ...

A new communication campaign to be unveiled soon, with support across TV, print, digital, outdoor and BTL platforms, ...

The event held discussions on latest trends, technologies, and strategies shaping marketing campaigns across industries ...

As a part of the collaboration, facilitated by MOMS and TIML, Fevicol has renamed the station to “Fevicol Marol Naka” ...

As part of its media strategy, the brand has partnered with Kaun Banega Crorepati, Quick Commerce, Gated Community Apps, etc.

Through this partnership, a selection of films from Indie Rights’ catalog will be available on Cape May Studios’ upcoming ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

The ad also features Arbaaz Khan, Jackie Shroff, and cricketers Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...

Explaining the above with an example, Jain said, “Last year, we partnered with JioCinema to host short IPL clips on ShareChat ...