Commissioned by ISF and conducted by IPSOS, the study states how regulations may deprive MSMEs of digital tools necessary for ...

Rediffusion’s Red Lab has released its much-anticipated annual pop culture report, “Vibes: The Ultimate Gen-Z Rundown 2024,” ...

As part of its media strategy, the brand has partnered with Kaun Banega Crorepati, Quick Commerce, Gated Community Apps, etc.

A new communication campaign to be unveiled soon, with support across TV, print, digital, outdoor and BTL platforms, ...

Conversely, brands with heavy ad investments struggled to achieve significant recall. Vimal (3,016 GRPs) recorded just 2.4% ...

Explaining the above with an example, Jain said, “Last year, we partnered with JioCinema to host short IPL clips on ShareChat ...

The ad also features Arbaaz Khan, Jackie Shroff, and cricketers Rohit Sharma, Hardik Pandya, KL Rahul, Jasprit Bumrah, ...

As a part of the collaboration, facilitated by MOMS and TIML, Fevicol has renamed the station to “Fevicol Marol Naka” ...

The event held discussions on latest trends, technologies, and strategies shaping marketing campaigns across industries ...

Sharma will lead Ather’s marketing strategy, focusing on brand positioning, customer engagement, and long-term growth ...

Manas Gulati, Co-founder and CEO of #ARM Worldwide, writes that by turning audiences from passive viewers into active ...

Calling it “retail media 2.0,” Singh, Country Head, India at Criteo, claims to witness the adoption of brand building on ...