Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Find the right eye tracker for your needs and take your data to the next level with unparalleled analysis capabilities from iMotions. Eye tracking is a sophisticated technology that captures and ...

Listen to the article iThis is an audio narration of the article, made using Generative AI technology. Please note that occasional mispronunciations may occur. Discover fascinating neuromarketing ...

Discover the iMotions blog for expert insights, learnings, and client publications. Unpack human behavior and gain valuable insights.

anywhere in the world. Even in remote settings, you can The Most Accurate Webcam Eye Tracking Available Based on state-of-the-art technology iMotions WebET 3.0 is the most accurate and robust webcam ...

Eye tracking technology is a powerful tool that has revolutionized the field of market research, psychology, and human-computer interaction. The recent development of both commercial and free ...

Customers are notoriously unreliable when describing their preferences or decision-making processes, but measuring their nonconscious signals can provide that insight. The advantages of using ...

Research and medical grade sensors for the collection of EEG data. iMotions makes it easy to work with EEG and allow you to combine it with other modalities for even greater insights.

In this article, we would like to honor influential contemporary neuroscientists that had a major influence on the development of human behavior research. They all have their unique perspectives and ...

Voice analysis allows you to extract information beyond linguistics. Go deep into emotion analysis and collect data related to emotion detection (angry, happy, sad, neutral), and emotional valence ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...