Before and during Super Bowl 2025, brands battled for attention. Find out which ads stood out across different rankings.
Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.
UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” ...
Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.
From YouTube Shorts to AI-driven search trends, Google’s latest insights show what’s next for restaurant marketing.
Google extends the Dating Ads policy deadline to April 9, requiring certification for aggregators with restricted ad ...
Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown.
Cost data imports will now only require source, medium, and date, while making campaign fields optional for more flexible ...
YouTube is a top search alternative and success is shifting from from rankings to appearing in search snippets and answers, a ...
Google appears to be rolling out manual actions, search penalties, across German-based sites over the site reputation abuse ...
PMax campaigns can now be controlled through API placement exclusions, contradicting months of Google's documentation that ...
Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.
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