Madison and Wall’s Brian Wieser weighs in on the impact of US tariffs on ad spend. Plus: the rationale behind the ...

As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...

Sonos abruptly canceled its plans for a video streaming device. The Trade Desk's Ventura operating system was counting on ...

Video gaming is the only market where revenue is largely tied to the sales of consoles and ad-free subscription services, ...

While curated PMPs and DSP direct deals are trending upward, the ad ops exec said, working with resellers is a bad long-term ...

CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control ...

It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Like Scope3’s other existing products, the agentic AI platform can automatically filter out inventory that’s considered a ...

Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish ...

What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda.

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ramping its in-house programmatic ambitions.