Marketing wouldn't get unfairly pegged as a cost center if marketers had access to better measurement, argues Mutinex CEO ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...

The idea behind Ventura, according to The Trade Desk, is to build a neutral smart TV operating system that will allow ...

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ...

Deli meat company Land O'Frost has been leaning into a new MMM approach to figure out which opportunities it's been ...

As the pendulum swings hard toward 1:1 personalization, a question emerges: Just because we can personalize every interaction ...

A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s ...

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer ...

As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...

That question launched a fascinating “ Ask Me Anything ”-style discussion at Cynopsis ScreenShift in New York City on Tuesday ...

CTV has become a powerful full-funnel channel, attracting advertisers of all sizes – and the momentum isn’t slowing. CTV ad ...