Paul Watmough-Halim is co-founder and digital brand director of Hyperfocus. The Hamburg-based studio works on brand and ...

We’re entering a moment where more products are arriving on shelves that don’t fully belong to the categories they resemble.

AD is challenging creatives to rediscover their fire and reverse the pessimism weighing down the industry. The rallying cry ...

One year ago today, I hit publish on a story about Jaguar’s rebrand. There seemed to be an interesting strategy behind it and ...

On has unveiled an interactive lab table in its Zurich store to bring more storytelling into its retail experience. The Swiss ...

Vision 0 concept car, which puts design at the centre of the brand’s strategy for the electric age. “The Vision 0 is our ...

Much of the discussion around AI has been around redefining what design is – a strategic tool to solve problems rather than ...

Vampons, a tampon brand created by “artisan vampires,” made a viral debut in 2024 with its first run – packaged in a ...

Earthling Studio has redesigned the packaging for cult cereal brand Surreal as it moves into mainstream supermarkets. Surreal ...

Design thinking has traditionally followed linear cause-and-effect principles – from the Bauhaus school’s “form follows ...

Holly Gleave is design director at Studio North. The Manchester-based brand, strategy and design agency works with clients ...

Your Majesty is a brand, design and emerging tech studio which is part of Infinum. Based in Amsterdam, London and New York, ...