Today, (February 12th, 2025) VIOOH, the leading premium global digital-out-of-home (DOOH) supply-side platform, announced ...

MOBKOI sets itself apart by achieving emissions intensity 72% lower than the industry benchmark, as calculated by Cedara using the global industry standard, the Ad Net Zero Global Media Sustainability ...

Tobias Keller joins as a customer success manager. With years of experience in customer success management within the ad tech ...

By integrating Nexta’s tech into The Retail Media Cloud™, Kevel offers a full-stack solution for retail media networks. The UK and US both refused to sign a declaration on “inclusive and sustainable” ...

ITV Investors Back M&A Talks; Netflix set to Enter Race for Live F1 Rights; OpenAI Makes Super Bowl Debut with $14m Ad  ITV’s ...

Amazon’s Ad Business Earns $17bn in Q4 . Amazon’s advertising services earned USD$17.3bn (£13.9bn) in the final quarter of ...

As a prominent player in the French media landscape, Lift is dedicated to driving innovation and responsibility in ...

Nominations are now open for Yahoo Academy 2025, an industry-renowned, immersive talent development programme designed to ...

It Takes All of Us” is the most emotionally-engaging ad of Super Bowl LIX. That’s according to new research from creative effectiveness platform DAIVID, which found the spot, which features NFL ...

Industry studies have pointed to the increased effectiveness of attention. PwC published a report using Lumen Research data ...

News in brief: Outbrain Completes Teads Acquisition; UK Betting Companies Under Scrutiny for Ad Targeting; Nielsen and ...

Elon Musk Adds more Advertisers to X ‘Boycott’ Lawsuit; Streaming Ad Tiers Grow in UK; E-commerce Platforms to be Liable in ...