Cloudflare is testing a new way for websites to charge AI companies that use their content to train models, run inference, or ...

Mastercard’s fraud-prevention program is now available in Asia Pacific to support small businesses facing rising disputes.

Is AI marketing software really 'powered by' AI? Or is it just a small element used to justify a strapline? Opinion piece.

Website tracking checker is a tool that allows you to review how data tracking operates on your website and identify areas ...

Zuckerberg’s Meta is stepping up its AI efforts, targeting startup founders and experienced developers, investing $14.3 ...

Write for us – Enhance your reputation as a thought leader in digital marketing We’re looking for passionate industry professionals to write thought leadership articles for MarketingTech. Contributing ...

With the rapidly evolving world of digital marketing, firms are constantly searching for new ways to engage consumers, personalise interactions and optimise their time and efforts. Enter Artificial ...

The marketing technology (MarTech) ecosystem is evolving at an unprecedented pace, with strategic partnerships playing a crucial role in shaping the future of digital marketing. As brands strive to ...

Solana has come back strong after a tough time in the market. This article examines the moves that have led to its recovery and offers some marketing advice for businesses of all sizes. Solana’s ...

The value of data, and the importance of data analytics, is permeating every department of modern organisations – from sales, to marketing, to product. As platforms get easier to use, and the use of ...

Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, ...

Best practices for using customer feedback analysis tools To maximise the benefits of customer feedback tools, businesses should consider the following best practices: Set clear objectives: Before ...