扎根当地，面向全国 尼尔森-斯卡伯勒（Nielsen Scarborough）在 2000 多个类别中捕捉当地和全国消费者的洞察力，包括休闲活动、购物行为、购买模式和媒体消费。尼尔森每年在全美进行 330,000 多次调查，确保广告商和媒体公司能够满足客户的需求，发掘新的战略可能性。

关于量具 Gauge™ 是尼尔森对通过电视屏幕进行的广播、有线电视和流媒体总消费的月度快照，为业界提供了观众收视情况的整体观察。2024年4月，The Gauge 扩展到 媒体分销商收视率调查，反映了媒体分销商在这些类别中的总收视率。了解更多有关 The Gauge 方法和常见问题的 信息。 关于尼尔森 尼尔森 ...

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