Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

A new TikTok trend has users identifying with "Group 7," thanks to an indie rock artist's mission to promote her new single.

This is the silliest thing I’ve ever witnessed. It’s very bizarre. It’s just one big joke,” the creator of the trend told The ...

Because the premise was so simple, it spread fast. Folks stitched the video to announce their own membership, while others ...

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...

James, the musician behind the "Group 7" meme, released a seven-song album in 2024 titled "Clockwork," and has released a number of singles and EP's over the past several years, her first EP being ...

Singer-songwriter Sophia James tried to break through TikTok’s algorithm to boost her new song’s reach, but ended up creating ...

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

A new viral trend has taken over TikTok this week, and it started when singer Sophia James described it as "a little science ...

Group 7 has become a viral TikTok trend that began as a music promo by singer Sophia James. Its playful absurdity has brought ...

Over the last several days, certain TikTok users have found themselves lumped into “Group 7” after coming across a video ...

Put simply, "Group 7" refers to a TikTok trend started by singer Sophia James while promoting her new single, "So Unfair." Hoping to get as many ears on her song as possible, James uploaded seven ...