XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

Super Bowl LIX ads avoid politics, featuring stars like Ben Affleck and David Beckham, as brands spend a record $8M per slot for pure entertainment.

Nike's Super Bowl 2025 commercial comes as the company looks to reverse a sales slump and elevate its iconic brands.

The Super Bowl champion Jalen Hurts was welcomed with MVP chants at Nike HQ — located in Beaverton, Oregon — after dining ...

Super Bowl LIX viewers were outraged by the controversial Nike 'So Win' commercial that was shown during the game between the Philadelphia Eagles and Kansas City Chiefs. The ad, Nike's first Super ...

The ad was the brand’s first Super Bowl spot in nearly 30 years, and it used the moment to highlight women’s sports and those who are—quite literally—changing the game.

Nike's move to appeal to more female athletes continued with its first Super Bowl ad in 27 years.

The newest Barstool Sports employee, Jon Gruden, has been making shockwaves on social media since entering his new role. The ...

Colleen Wolfe knows so many people and companies (Nike!) care about women's sports. For The Win sat down with the NFL Network ...

Nike's new brand anthem "So Win" has taken centre stage during Super Bowl LIX, marking the brand's return to the event after 27 years. The 60-second ad, developed by Wieden+Kennedy Portland and ...

Philadelphia Eagles quarterback, Super Bowl MVP, and Jordan Brand athlete, Jalen Hurts, visited Nike World Headquarters in ...

In recognition of the fact that women athletes are often “damned if they do and damned if they don’t“ in a world that judges their bodies, abilities, performances and character much more harshly than ...