NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech Hoping NIL Leads To Breakthrough Season ...

Texas Tech Using NIL Funding to Become Contenders in Big 12 ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

Red Raiders continue to be a major player in college sports’ new era of player compensation, beating several heavyweights to ...

Texas Tech football is projected to continue their current recruiting tear after landing five-star offensive lineman Felix ...

As the Big 12 enters its second year without powerhouses like Texas and Oklahoma, pundits have shifted their focus toward ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

The Texas Longhorns were always viewed as a heavy favorite to keep Mansfield, Texas, native and five-star offensive tackle ...

Texas Tech football won over five-star Felix Ojo on Friday. But how did the Red Raiders pull it off? Especially on the NIL ...

Revenue sharing revs up as Texas Tech football players receive contracts. Here's what went into negotiations and the players' ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...